Background
Hello, my name is Aditya Akkapeddi. My journey began in music, where I earned a Master’s in Music Composition for Film & TV from Kingston University, UK, and a Bachelor’s in Vocal Performance from Middlesex University. Music taught me creativity, storytelling, and how to connect with audiences — skills I now bring into design to create meaningful, user-centered experiences.
Why UX Design?
While working at companies such as Pixetron, Harman, and Casio, I found myself drawn to solving problems and improving product experiences. At Casio, I engaged directly with customers, gathering feedback and identifying pain points — an early exposure to research-driven design. That experience inspired me to transition into UX, where I could merge creativity with problem-solving.
Since then, I’ve focused on product design and research, leading projects that combine user research, prototyping, and accessibility best practices. I’ve helped organizations like Equifax, Cigna, Lennar, and Precision Technologies design products that are not only visually intuitive but also backed by data-driven insights that improve engagement and usability.
Recent Work
Pluto Pay
Pluto Pay is an App that specializes in Digital payments and Financial Services. This App will allow users to transfer money safely and securely along with providing a digital wallet feature that can be used at Shopping Malls, Grocery Stores, Pharmacies, Restaurants, etc.
Testimonials
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"Aditya began at Equifax in August 2022 as a UX Product Designer. Aditya is Passionate, Driven, Dedicated, and hard-working and is well capable of achieving any goals he sets his mind to. During the first month of when he joined, we provided him the training and orientation of Equifax’s B2B Data Fabric Products and I was impressed that he was able to learn them fast. Me and my team are delighted to have a guy like Aditya. He welcomes his creative thinking and empathic skills and meets his deadlines on time. Aditya is also shown to be enthusiastic and having a friendly and warm nature, which makes us happy to work with him. He is also shown to be extremely collaborative with his colleagues and is always asking questions. In conclusion I will strongly recommend Aditya for any future roles as a UX Product Designer. If you have any additional questions please feel free to email at umesh.mani@equifax.com or call me at 404-922-2800."
Umesh Mani
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"I had the pleasure of working closely with Aditya as a UX Product Designer for our client, Cigna. Aditya consistently demonstrated passion, dedication, and hard work. He quickly adapted to his role, mastering Cigna's B2B Medical Billing Application through training. Aditya's creative thinking and empathy made him a valuable team member, fostering a positive and collaborative environment. His problem-solving abilities, critical thinking skills, and understanding of user needs are commendable. Aditya combines technical expertise with the ability to design effective solutions. His attention to detail and consideration of diverse perspectives make him an asset in any team. I highly recommend Aditya for any UX Product Designer opportunities. For further information, please contact me at vivek.prasad@srishtis.com."
Vivek P
